JASMINE CHAN is an art director, creative consultant and brand strategist specialising in luxury, fashion and lifestyle sectors, also the founder of Everin Studio. 



DANSHAN Spring Summer 2020 Runway 

Art direction for London based menswear brand DANSHAN for their SS20 runway show in Shanghai. I worked with the designer on the concept of the runway presentation, hair and make up.

The show visuals became instantly vivid to me after seeing the garments, palettes and design synopsis. The runway presentation takes a nod to the minimal yet abundant details from the design, creating an atmospheric experience for the guests to connect with the story of the collection.



The SS20 collection titled ‘Euphoria’ embraces the beauty that can be found in moments of distress or fragility. Every garment is finished by hand, a process that imbues the collection with sentimentality and adds poignancy. They are deliberately presented to enhance DANSHAN’s narrative that emotion and vulnerability are natural, and something to embrace rather than fear.

These finishes are done with a delicate and sensitive touch to honour DANSHAN’S vision of enabling the vocalization and acceptance of male vulnerability.