JASMINE CHAN is an art director, creative consultant and brand strategist specialising in luxury, fashion and lifestyle sectors, also the founder of Everin Studio. 




Creative direction for Edition 10 AW15 campaign

Model: Annely Bouma
Photography: Jamie Hawsworth
Art direction: Jeff Lee
Production: Sylvia Farago


The seasonal collection drew inspiration from oriental elements and western ailoring, to tell the story the model is imagined to a poetic persona situated in a slightly worn down yet opulent indoor environment, every detailing of the garments and set tells a little the history of the protagonist.