Brand consultancy & brand identity for Ground Juice

Ground Juice is an e-commerce site providing wine subscriptions to customers aged 25-45 with a keen interest in wine and lifestyle.

With EVERIN studio, I led the project and helped the brand develop a comprehensive brand strategy from brand identity, and sales strategy to communication plan. 

This is a relaunch of the brand and we modified the original logo provided by the client and developed a full visual guideline with a colour palette, graphic style and photography direction.

 We also built a continuous relationship with the brand by helping them produce content for the website and Instagram, where we experimented with multimedia such as 3D art, motion graphics and photography.