JASMINE CHAN is an art director, creative consultant and brand strategist specialising in luxury, fashion and lifestyle sectors, also the founder of Everin Studio. 




Creative direction for MO&Co. 10th anniversary cammpaign - ENCOUNTER

This is an advertising campaign in celebration of MO&Co.’s 10th year anniversary. The project begins with a story telling of a selection of fashion icons.

Featuring Freja Beja, Liu Wen, Gao Yuanyuan, Huang Lu, Shang Wenjie, Duan Ni, Xander Zhou, Rico Au, Han Huohou, Langley Fox.

Photography by Karim Sadli
Film by SWELL New York
Production: Sylvia Farago


Encounter is short and brief which still gives you some details of the the person you just met. Just like MO&Co., a rather fresh brand to the industry but everyone is starting to get the essence and style of the brand within this short period of time, like when fashion world encounters MO&Co.

By first acquaintance the two characters exchange brief information about each other i.e they immediately recognize the MO&Co. items they are wearing and agree on their mutual fashion taste.

There will be 5 different situations of the ENCOUNTER which are then made into 5 short videos, each with a pair of the fashion icons, all as themselves.