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<channel>
	<title>Jasmine Chan</title>
	<link>https://jasminechan.info</link>
	<description>Jasmine Chan</description>
	<pubDate>Wed, 04 Jun 2025 09:29:51 +0000</pubDate>
	<generator>https://jasminechan.info</generator>
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	<item>
		<title>Art direction - Home</title>
				
		<link>https://jasminechan.info/Art-direction-Home</link>

		<pubDate>Mon, 24 May 2021 16:07:02 +0000</pubDate>

		<dc:creator>Jasmine Chan</dc:creator>

		<guid isPermaLink="true">https://jasminechan.info/Art-direction-Home</guid>

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&#60;img width="1280" height="1921" width_o="1280" height_o="1921" data-src="https://freight.cargo.site/t/original/i/8bfa1a4a824577ba320ecf00222d06e870adae811a10d02bdfada325d9db30f3/Edition_10_MO__Co_SS2014_03_202.jpg" data-mid="130058660" border="0"  src="https://freight.cargo.site/w/1000/i/8bfa1a4a824577ba320ecf00222d06e870adae811a10d02bdfada325d9db30f3/Edition_10_MO__Co_SS2014_03_202.jpg" /&#62;
&#60;img width="624" height="832" width_o="624" height_o="832" data-src="https://freight.cargo.site/t/original/i/c914d3100411607cb5377c4be98a8d1ecb541dd56f9e0ee28c18417755c0e9b0/MO-CO-AUTUMNWINTER-2014-CAMPAIGN-WITH-FREJA-BEHA-copie-1.jpg" data-mid="109359919" border="0"  src="https://freight.cargo.site/w/624/i/c914d3100411607cb5377c4be98a8d1ecb541dd56f9e0ee28c18417755c0e9b0/MO-CO-AUTUMNWINTER-2014-CAMPAIGN-WITH-FREJA-BEHA-copie-1.jpg" /&#62;
&#60;img width="991" height="1200" width_o="991" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ee6949e1b42871fe39c122ce000e5e75b5cee75cb724bd53675800d399803a03/spss0626_05_53200_t-copy.jpg" data-mid="131701912" border="0"  src="https://freight.cargo.site/w/991/i/ee6949e1b42871fe39c122ce000e5e75b5cee75cb724bd53675800d399803a03/spss0626_05_53200_t-copy.jpg" /&#62;

	


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	<item>
		<title>Branding/ Marketing</title>
				
		<link>https://jasminechan.info/Branding-Marketing</link>

		<pubDate>Mon, 24 May 2021 16:36:10 +0000</pubDate>

		<dc:creator>Jasmine Chan</dc:creator>

		<guid isPermaLink="true">https://jasminechan.info/Branding-Marketing</guid>

		<description>

	
&#60;img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/72e017480acbd1f8b103e252e1bbb8836ad2d1b24047c12a9d937eb508820e72/gj_branding.jpg" data-mid="149722118" border="0" alt="Ground Juice Brand Identity and packaging" data-caption="Ground Juice Brand Identity and packaging" src="https://freight.cargo.site/w/1000/i/72e017480acbd1f8b103e252e1bbb8836ad2d1b24047c12a9d937eb508820e72/gj_branding.jpg" /&#62;
&#60;img width="7821" height="4399" width_o="7821" height_o="4399" data-src="https://freight.cargo.site/t/original/i/2068c6120d9bd42045e75edc899424c621a39c99d100d90bbaa8ed7018f08c3b/everiniphoneisometric.jpg" data-mid="134352080" border="0" alt="EVERIN - Fashion rental platform " data-caption="EVERIN - Fashion rental platform " src="https://freight.cargo.site/w/1000/i/2068c6120d9bd42045e75edc899424c621a39c99d100d90bbaa8ed7018f08c3b/everiniphoneisometric.jpg" /&#62;
&#60;img width="3648" height="2432" width_o="3648" height_o="2432" data-src="https://freight.cargo.site/t/original/i/47750bbff96156962ce89eb55a3a9884ee3818af3662b2e6fa17af33cdbb3c18/DONG0563.JPG" data-mid="130053118" border="0" alt="ZARA x T-Mall Shanghai pop-up" data-caption="ZARA x T-Mall Shanghai pop-up" src="https://freight.cargo.site/w/1000/i/47750bbff96156962ce89eb55a3a9884ee3818af3662b2e6fa17af33cdbb3c18/DONG0563.JPG" /&#62;
&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/72c4f7e304804d091db1c99500bf7d08fc3de0d37a41f5a968af8bbab712e2a7/_DSF9716.jpg" data-mid="109480124" border="0" alt="ZARA Roppongi pop-up concept store" data-caption="ZARA Roppongi pop-up concept store" src="https://freight.cargo.site/w/1000/i/72c4f7e304804d091db1c99500bf7d08fc3de0d37a41f5a968af8bbab712e2a7/_DSF9716.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Bab Al Shams brand campaign</title>
				
		<link>https://jasminechan.info/Bab-Al-Shams-brand-campaign</link>

		<pubDate>Wed, 04 Jun 2025 09:29:51 +0000</pubDate>

		<dc:creator>Jasmine Chan</dc:creator>

		<guid isPermaLink="true">https://jasminechan.info/Bab-Al-Shams-brand-campaign</guid>

		<description>
	
&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/b727c2586bbfde7f8ec06804b836ebe84cb3b23dc78d3371b9c7f796494d6f88/BAS_DesertPoolVillaLifestyle2025_4812.jpg" data-mid="234157338" border="0"  src="https://freight.cargo.site/w/1000/i/b727c2586bbfde7f8ec06804b836ebe84cb3b23dc78d3371b9c7f796494d6f88/BAS_DesertPoolVillaLifestyle2025_4812.jpg" /&#62;
&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/f1f952124a4076cd66306bc718a69fa70230b26a16a105d3090684237825b833/BAS_DesertPoolVillaLifestyle2025_4885.jpg" data-mid="234157339" border="0"  src="https://freight.cargo.site/w/1000/i/f1f952124a4076cd66306bc718a69fa70230b26a16a105d3090684237825b833/BAS_DesertPoolVillaLifestyle2025_4885.jpg" /&#62;



	


	
Bab Al Shams Desert Pool Brand Campaign






	Photographer: Ernesto Sampons&#38;nbsp; &#38;nbsp; &#38;nbsp; Production: Cuatro Ese



	


	
	



&#60;img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/4205ef20831e8551c243ced18500bb9824f7f661f065398106fb56c5f7369b56/BAS_DesertPoolVillaLifestyle2025_1849.jpg" data-mid="234157342" border="0"  src="https://freight.cargo.site/w/1000/i/4205ef20831e8551c243ced18500bb9824f7f661f065398106fb56c5f7369b56/BAS_DesertPoolVillaLifestyle2025_1849.jpg" /&#62;

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	</description>
		
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	<item>
		<title>Nike Jordan for Zalando</title>
				
		<link>https://jasminechan.info/Nike-Jordan-for-Zalando</link>

		<pubDate>Wed, 06 Sep 2023 13:23:20 +0000</pubDate>

		<dc:creator>Jasmine Chan</dc:creator>

		<guid isPermaLink="true">https://jasminechan.info/Nike-Jordan-for-Zalando</guid>

		<description>
	
&#60;img width="8821" height="6628" width_o="8821" height_o="6628" data-src="https://freight.cargo.site/t/original/i/232a5837c84f48c0da7ee340a33c8d7ef96f5e4868d7c6275589e2a79d0d4173/Nike-Haddad-CC-10-08-23-438.jpg" data-mid="189938864" border="0"  src="https://freight.cargo.site/w/1000/i/232a5837c84f48c0da7ee340a33c8d7ef96f5e4868d7c6275589e2a79d0d4173/Nike-Haddad-CC-10-08-23-438.jpg" /&#62;
&#60;img width="10328" height="7760" width_o="10328" height_o="7760" data-src="https://freight.cargo.site/t/original/i/53c4bf72c8c9a73cd2ddb9b16121106234f1ec2d1e1815cd50b436485c542905/Nike-Haddad-CC-10-08-23-320-1.jpg" data-mid="189938863" border="0"  src="https://freight.cargo.site/w/1000/i/53c4bf72c8c9a73cd2ddb9b16121106234f1ec2d1e1815cd50b436485c542905/Nike-Haddad-CC-10-08-23-320-1.jpg" /&#62;
&#60;img width="9165" height="6886" width_o="9165" height_o="6886" data-src="https://freight.cargo.site/t/original/i/3fba2dfd302486897c7c430e44599b858e4bf37446f5b2fd0de586caa3db5d43/Nike-Haddad-CC-10-08-23-1031.jpg" data-mid="189938869" border="0"  src="https://freight.cargo.site/w/1000/i/3fba2dfd302486897c7c430e44599b858e4bf37446f5b2fd0de586caa3db5d43/Nike-Haddad-CC-10-08-23-1031.jpg" /&#62;



	


	
Nike Jordan for Zalando E-commerce Sept 2023

Comissioned by the Haddad group, I teamed up with Untold Fable to art direct for this e-commerce photoshoot for Zalando.&#38;nbsp;
	
Lensed by Conor Clinch, the photoshoot takes inspiration from the classic Jordan branding, featuring the latest Codura backpack line for young teen and Adult.




	


	&#60;img width="7019" height="9342" width_o="7019" height_o="9342" data-src="https://freight.cargo.site/t/original/i/82b8cba503f9d0d9a3c2b6437ed1116ac5a77bf095b4a8a3c6d36d139b864919/Nike-Haddad-CC-10-08-23-521.jpg" data-mid="189938865" border="0"  src="https://freight.cargo.site/w/1000/i/82b8cba503f9d0d9a3c2b6437ed1116ac5a77bf095b4a8a3c6d36d139b864919/Nike-Haddad-CC-10-08-23-521.jpg" /&#62;
	
&#60;img width="6906" height="9191" width_o="6906" height_o="9191" data-src="https://freight.cargo.site/t/original/i/1123e76f2215b7bb021c3beb8198ef108203dbbc7fc248816468f628c3a954c1/Nike-Haddad-CC-10-08-23-845.jpg" data-mid="189938867" border="0"  src="https://freight.cargo.site/w/1000/i/1123e76f2215b7bb021c3beb8198ef108203dbbc7fc248816468f628c3a954c1/Nike-Haddad-CC-10-08-23-845.jpg" /&#62;

&#60;img width="5309" height="7065" width_o="5309" height_o="7065" data-src="https://freight.cargo.site/t/original/i/e07a6656333e1ab187d776e2ddc0121ed99e82b5301d76fe5a224adbd2389eb4/Nike-Haddad-CC-10-08-23-745.jpg" data-mid="189938866" border="0"  src="https://freight.cargo.site/w/1000/i/e07a6656333e1ab187d776e2ddc0121ed99e82b5301d76fe5a224adbd2389eb4/Nike-Haddad-CC-10-08-23-745.jpg" /&#62;
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	&#60;img width="5781" height="7694" width_o="5781" height_o="7694" data-src="https://freight.cargo.site/t/original/i/4925664a004818458bdfec4a2a0b61d425b50cc7b61a607c98ecabf65df0ccce/Nike-Haddad-CC-10-08-23-1404.jpg" data-mid="189938873" border="0"  src="https://freight.cargo.site/w/1000/i/4925664a004818458bdfec4a2a0b61d425b50cc7b61a607c98ecabf65df0ccce/Nike-Haddad-CC-10-08-23-1404.jpg" /&#62;

	

	</description>
		
	</item>
		
		
	<item>
		<title>Danshan - Man and Land editorial</title>
				
		<link>https://jasminechan.info/Danshan-Man-and-Land-editorial</link>

		<pubDate>Wed, 18 Jan 2023 11:21:43 +0000</pubDate>

		<dc:creator>Jasmine Chan</dc:creator>

		<guid isPermaLink="true">https://jasminechan.info/Danshan-Man-and-Land-editorial</guid>

		<description>
	&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6e8bb913d328df728d26d5893abe03e7424a4c07efb7adbd8008ae27599b3ac5/manandland09-2-copy.jpg" data-mid="165870947" border="0"  src="https://freight.cargo.site/w/1000/i/6e8bb913d328df728d26d5893abe03e7424a4c07efb7adbd8008ae27599b3ac5/manandland09-2-copy.jpg" /&#62;

	

	
Danshan - Man and Land editorial

Featuring Danshan’s SS23 collection, in collaboration with Pheagee digital platform, this editorial took place in the great backdrop of Northern Ireland’s Giant’s Causeway. Concept and art direction by me.

	
A team formed locally - Lensed by artist Chad Alexander assisted by Ben Malcolmson, Matthew and Adam explore and connect with their homeland. They were shot on set in their own clothes and garments were added in post-production by Pheagee Studio.&#38;nbsp;






	


	&#60;img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/380e16e1e8364cce33db7ffe199f1cd265dd7f40fad6c612c5b7cc112aa8c2ea/manandland06-copy.jpg" data-mid="165870940" border="0"  src="https://freight.cargo.site/w/1000/i/380e16e1e8364cce33db7ffe199f1cd265dd7f40fad6c612c5b7cc112aa8c2ea/manandland06-copy.jpg" /&#62;
	
&#60;img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/095a9e2af7d3e12d99e57d09ad54a742b8d14c0deabb8c3f0a3af1bed79c2547/manandland11-copy.jpg" data-mid="165870949" border="0"  src="https://freight.cargo.site/w/1000/i/095a9e2af7d3e12d99e57d09ad54a742b8d14c0deabb8c3f0a3af1bed79c2547/manandland11-copy.jpg" /&#62;


	&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/bb9fa7d915604fc31224d45e7178ed7d49ad881ecb8446147d4f0a461c17285a/manandland15.jpg" data-mid="165870954" border="0"  src="https://freight.cargo.site/w/1000/i/bb9fa7d915604fc31224d45e7178ed7d49ad881ecb8446147d4f0a461c17285a/manandland15.jpg" /&#62;
&#60;img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2ec226ac7621e51120ae2548b37d968ef3acb5d11a34cf1d1b7ea0e721831424/manandland08-copy.jpg" data-mid="165870942" border="0"  src="https://freight.cargo.site/w/1000/i/2ec226ac7621e51120ae2548b37d968ef3acb5d11a34cf1d1b7ea0e721831424/manandland08-copy.jpg" /&#62;
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&#60;img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7015a7442d13e0928caa4d4503c67d650619cfb06fd53e31e2c808370bb24b59/manandland12-LEGS-copy.jpg" data-mid="165870951" border="0"  src="https://freight.cargo.site/w/1000/i/7015a7442d13e0928caa4d4503c67d650619cfb06fd53e31e2c808370bb24b59/manandland12-LEGS-copy.jpg" /&#62;
	&#60;img width="1000" height="1333" width_o="1000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/213de070f971e3f7050f7dc7a1447d0ad9f18f00b9a7fd3f821f199c13e54bd7/manandland16.jpg" data-mid="165870955" border="0"  src="https://freight.cargo.site/w/1000/i/213de070f971e3f7050f7dc7a1447d0ad9f18f00b9a7fd3f821f199c13e54bd7/manandland16.jpg" /&#62;&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/108e67966c115c8f5258db4ade0b7c236fc6ef679dcfb88792f051831a1eae51/manandland13-LEGS.jpg" data-mid="165870952" border="0"  src="https://freight.cargo.site/w/1000/i/108e67966c115c8f5258db4ade0b7c236fc6ef679dcfb88792f051831a1eae51/manandland13-LEGS.jpg" /&#62;
&#60;img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/16ca24eb81e7733c3ef8f5baf2fcbbcf3e1f6221220429dd82691161ace58c74/manandland14.jpg" data-mid="165870953" border="0"  src="https://freight.cargo.site/w/1000/i/16ca24eb81e7733c3ef8f5baf2fcbbcf3e1f6221220429dd82691161ace58c74/manandland14.jpg" /&#62;
	&#60;img width="1000" height="1333" width_o="1000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/d3b7488389b643b3c1a117ce6bace2855667295053ec2d4de3004ef2256694ea/manandland17.jpg" data-mid="165870956" border="0"  src="https://freight.cargo.site/w/1000/i/d3b7488389b643b3c1a117ce6bace2855667295053ec2d4de3004ef2256694ea/manandland17.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Riad Label SS22</title>
				
		<link>https://jasminechan.info/Riad-Label-SS22</link>

		<pubDate>Wed, 16 Mar 2022 13:00:55 +0000</pubDate>

		<dc:creator>Jasmine Chan</dc:creator>

		<guid isPermaLink="true">https://jasminechan.info/Riad-Label-SS22</guid>

		<description>
	&#60;img width="4500" height="2813" width_o="4500" height_o="2813" data-src="https://freight.cargo.site/t/original/i/321a400bf1c0701fe4873378a6d2ef9eea3b7ae6071cd116cd9d5a2d2f387a17/RiadxJCigpost.jpg" data-mid="138199427" border="0"  src="https://freight.cargo.site/w/1000/i/321a400bf1c0701fe4873378a6d2ef9eea3b7ae6071cd116cd9d5a2d2f387a17/RiadxJCigpost.jpg" /&#62;

	

	
Riad x Jasmine Chan collection:
RIad label is a haute-couture accessories brand based in Hong Kong that specilaises in one of a kind embellished headpieces.

For their Spring Summer 2022 collection, I’ve teamed up with them to create a range of floral inspired jewllery pieces. I designed the collection as well as photography and art direction for the campaign.

	
Inspired by the blossoming floral season, this special limited collection is a collaboration between Riad and Jasmine Chan, a Riad friend who has over 10 years of experience working in fashion. For Jasmine, jewellery pieces should be a part of the wearer's style statement while being unnoticeably comfortable, therefore all pieces in this collection are designed to be light weighted and versatile for varies occasions. 


	


	&#60;img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/80db1ce8ceae03fb679c9e5fd095c81b69478bc4e78d1b53ebc35c76eb47edc3/RiadxJCigpost3.jpg" data-mid="138199788" border="0"  src="https://freight.cargo.site/w/1000/i/80db1ce8ceae03fb679c9e5fd095c81b69478bc4e78d1b53ebc35c76eb47edc3/RiadxJCigpost3.jpg" /&#62;
	&#60;img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/86fe1ab6c1ce6a6d286639d0d3905fa85b202439463fe4b82c309d2c73e3250e/RiadxJCigpost4.jpg" data-mid="138199790" border="0"  src="https://freight.cargo.site/w/1000/i/86fe1ab6c1ce6a6d286639d0d3905fa85b202439463fe4b82c309d2c73e3250e/RiadxJCigpost4.jpg" /&#62;


&#60;img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/53fd0121136b74b71cfe16cbbad9e6b2ffdd2b885797e37a04177aba50a0412e/RiadxJCigpost5.jpg" data-mid="138199792" border="0"  src="https://freight.cargo.site/w/1000/i/53fd0121136b74b71cfe16cbbad9e6b2ffdd2b885797e37a04177aba50a0412e/RiadxJCigpost5.jpg" /&#62;
	&#60;img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/1d806b6ce377898d6313ba99e637deb7e3d789692407b2c5ada8ccceb10d8131/RiadxJCigpost6.jpg" data-mid="138199793" border="0"  src="https://freight.cargo.site/w/1000/i/1d806b6ce377898d6313ba99e637deb7e3d789692407b2c5ada8ccceb10d8131/RiadxJCigpost6.jpg" /&#62;&#60;img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/a4cb54e12a94ba7d0f4143e31ddfbca0a54f21b5bc3b6b39b5baed478a60872e/RiadxJCigpost7.jpg" data-mid="138199795" border="0"  src="https://freight.cargo.site/w/1000/i/a4cb54e12a94ba7d0f4143e31ddfbca0a54f21b5bc3b6b39b5baed478a60872e/RiadxJCigpost7.jpg" /&#62;
	&#60;img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/e2bac9a87df7522d728bf70e345a07210fced4d3d7a4fce9449f1bcc4e976354/RiadxJCigpost8.jpg" data-mid="138199796" border="0"  src="https://freight.cargo.site/w/1000/i/e2bac9a87df7522d728bf70e345a07210fced4d3d7a4fce9449f1bcc4e976354/RiadxJCigpost8.jpg" /&#62;&#60;img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/acfe41f5d06dbd6120489927b9dd2e03c346ae39b75e3c09245e84ebb2e64dca/RiadxJCigpost9.jpg" data-mid="138199799" border="0"  src="https://freight.cargo.site/w/1000/i/acfe41f5d06dbd6120489927b9dd2e03c346ae39b75e3c09245e84ebb2e64dca/RiadxJCigpost9.jpg" /&#62;
	&#60;img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/74703a5b3ed8209a946217a225f6cd367fe4d4c34337ff48e82e838c38c3b633/RiadxJCigpost10.jpg" data-mid="138199800" border="0"  src="https://freight.cargo.site/w/1000/i/74703a5b3ed8209a946217a225f6cd367fe4d4c34337ff48e82e838c38c3b633/RiadxJCigpost10.jpg" /&#62;&#60;img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/087423b822a472576c453884ec64dc5f432c614d8883f0404b921be646453334/RiadxJCigpost11.jpg" data-mid="138199801" border="0"  src="https://freight.cargo.site/w/1000/i/087423b822a472576c453884ec64dc5f432c614d8883f0404b921be646453334/RiadxJCigpost11.jpg" /&#62;
	&#60;img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/52f7c740c9dff21101d4ea9a54f83b391e008849a4cce42b9d410baca318624c/RiadxJCigpost12.jpg" data-mid="138199802" border="0"  src="https://freight.cargo.site/w/1000/i/52f7c740c9dff21101d4ea9a54f83b391e008849a4cce42b9d410baca318624c/RiadxJCigpost12.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>DANSHAN SS20 Runway</title>
				
		<link>https://jasminechan.info/DANSHAN-SS20-Runway</link>

		<pubDate>Thu, 13 Jan 2022 16:13:45 +0000</pubDate>

		<dc:creator>Jasmine Chan</dc:creator>

		<guid isPermaLink="true">https://jasminechan.info/DANSHAN-SS20-Runway</guid>

		<description>
	
&#60;img width="4554" height="3306" width_o="4554" height_o="3306" data-src="https://freight.cargo.site/t/original/i/24e6877b0c9c93b0e684e6ffbd28ca52116d5e8ba12d16c96cab6f169fcb39b6/DANSHAN-SS20-SHFW05.JPG" data-mid="130049962" border="0"  src="https://freight.cargo.site/w/1000/i/24e6877b0c9c93b0e684e6ffbd28ca52116d5e8ba12d16c96cab6f169fcb39b6/DANSHAN-SS20-SHFW05.JPG" /&#62;
&#60;img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/97c4ef1b08db47154e1daad0468100b7d68feb14f272e8509efca226e134469e/DANSHAN-SS20-SHFW03.JPG" data-mid="130050010" border="0"  src="https://freight.cargo.site/w/1000/i/97c4ef1b08db47154e1daad0468100b7d68feb14f272e8509efca226e134469e/DANSHAN-SS20-SHFW03.JPG" /&#62;


	

	


 

	
		
		
	
	
		
			
				
					

				
			
		
	

DANSHAN Spring Summer 2020 Runway&#38;nbsp;

Art direction for London based menswear brand DANSHAN for their SS20 runway show in Shanghai. I worked with the designer on the concept of the runway presentation, hair and make up. 
The show visuals became instantly vivid to me after seeing the garments, palettes and design&#38;nbsp;synopsis. The runway presentation takes a nod to the minimal yet abundant details from the design, creating an atmospheric experience for the guests to connect with the story of the collection.


	

The SS20 collection titled ‘Euphoria’ embraces the
beauty that can be found in moments of distress or fragility. Every garment is finished by hand, a process that imbues the
collection with sentimentality and adds poignancy. They are
deliberately presented to enhance DANSHAN’s narrative that
emotion and vulnerability are natural, and something to
embrace rather than fear.
These
finishes are done with a delicate and sensitive touch to
honour DANSHAN’S vision of enabling the vocalization and
acceptance of male vulnerability.


	


	
&#60;img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/ac0b13d08d8846988d4e884f7298de613b2226072b5c3d9b5fa1ad033ce98285/DANSHAN-SS20-SHFW02.JPG" data-mid="130050068" border="0"  src="https://freight.cargo.site/w/1000/i/ac0b13d08d8846988d4e884f7298de613b2226072b5c3d9b5fa1ad033ce98285/DANSHAN-SS20-SHFW02.JPG" /&#62;
&#60;img width="1333" height="2000" width_o="1333" height_o="2000" data-src="https://freight.cargo.site/t/original/i/91b33c6dd9b4f501fa145888a56e69071989855c657fe14a5c739a51b79fa027/DANSHAN-SS20-SHFW-LOOK17.jpeg" data-mid="130050487" border="0"  src="https://freight.cargo.site/w/1000/i/91b33c6dd9b4f501fa145888a56e69071989855c657fe14a5c739a51b79fa027/DANSHAN-SS20-SHFW-LOOK17.jpeg" /&#62;

	
&#60;img width="1080" height="1677" width_o="1080" height_o="1677" data-src="https://freight.cargo.site/t/original/i/5ba27cb9009b46e54c59d2fa158fa216014c1cb4fd79dbc36916dbd97d2bc235/WechatIMG2274.jpeg" data-mid="130050070" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/5ba27cb9009b46e54c59d2fa158fa216014c1cb4fd79dbc36916dbd97d2bc235/WechatIMG2274.jpeg" /&#62;
&#60;img width="1333" height="2000" width_o="1333" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d3f9e3efa252778f6fd19127e36d35208a5f26e51a4229be2c9a5cb8e061e2b8/showpic04.jpg" data-mid="130050364" border="0"  src="https://freight.cargo.site/w/1000/i/d3f9e3efa252778f6fd19127e36d35208a5f26e51a4229be2c9a5cb8e061e2b8/showpic04.jpg" /&#62;

	
&#60;img width="1333" height="2000" width_o="1333" height_o="2000" data-src="https://freight.cargo.site/t/original/i/cf57f80fd33a99f9cc43e63a3d17a2ad8d939f04f82167d9f4b1308d761c7764/showpic02.jpg" data-mid="130050362" border="0"  src="https://freight.cargo.site/w/1000/i/cf57f80fd33a99f9cc43e63a3d17a2ad8d939f04f82167d9f4b1308d761c7764/showpic02.jpg" /&#62;
&#60;img width="1333" height="2000" width_o="1333" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0619303910d594cedc0683ef397bca83d34ff04f4445b50449c8b74ffeffba1f/showpic05.jpg" data-mid="130050365" border="0"  src="https://freight.cargo.site/w/1000/i/0619303910d594cedc0683ef397bca83d34ff04f4445b50449c8b74ffeffba1f/showpic05.jpg" /&#62;


	
</description>
		
	</item>
		
		
	<item>
		<title>Zara 2020 Year of Rat campaign</title>
				
		<link>https://jasminechan.info/Zara-2020-Year-of-Rat-campaign</link>

		<pubDate>Wed, 06 Sep 2023 13:54:28 +0000</pubDate>

		<dc:creator>Jasmine Chan</dc:creator>

		<guid isPermaLink="true">https://jasminechan.info/Zara-2020-Year-of-Rat-campaign</guid>

		<description>
	
&#60;img width="1300" height="900" width_o="1300" height_o="900" data-src="https://freight.cargo.site/t/original/i/62a7be00fe699c095e4ef64a7d4e53c0f7c28fc283cedd226127185c40c0a28c/IMG_3658.png" data-mid="189944597" border="0"  src="https://freight.cargo.site/w/1000/i/62a7be00fe699c095e4ef64a7d4e53c0f7c28fc283cedd226127185c40c0a28c/IMG_3658.png" /&#62;
&#60;img width="1300" height="900" width_o="1300" height_o="900" data-src="https://freight.cargo.site/t/original/i/a9994de3ac94ad184ac91cc7660f193770b48cf049e68c5a4db62b8671dbc470/IMG_3659.png" data-mid="189944598" border="0"  src="https://freight.cargo.site/w/1000/i/a9994de3ac94ad184ac91cc7660f193770b48cf049e68c5a4db62b8671dbc470/IMG_3659.png" /&#62;
&#60;img width="1300" height="899" width_o="1300" height_o="899" data-src="https://freight.cargo.site/t/original/i/28693ab5a038413d492e46ae523698ec88cdccf53923773bd7b2abf450466065/IMG_3657.png" data-mid="189943511" border="0"  src="https://freight.cargo.site/w/1000/i/28693ab5a038413d492e46ae523698ec88cdccf53923773bd7b2abf450466065/IMG_3657.png" /&#62;



	
	
ZARA 2020 Chinese New Year campaign
For Year of Rat 2020, I was in charge of the creative direction of the collection campaign photographed by Oliver Hadlee Pearch&#38;nbsp; in London.
	



	


	
	


	
	
	

	&#60;img width="1614" height="2000" width_o="1614" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3b254bf5ca046d7d1af1bd9813638c07239ae09405426942578721b8893ced98/OHP_ZARA_CNY_6313_9vvv-FIN_NEW_RGB-copy.jpg" data-mid="189943622" border="0"  src="https://freight.cargo.site/w/1000/i/3b254bf5ca046d7d1af1bd9813638c07239ae09405426942578721b8893ced98/OHP_ZARA_CNY_6313_9vvv-FIN_NEW_RGB-copy.jpg" /&#62;
	&#60;img width="800" height="973" width_o="800" height_o="973" data-src="https://freight.cargo.site/t/original/i/77af310314cc58f3599f09de64e0f6a4de644776428d24649c9206270a23c1cd/1393412-800w.jpeg" data-mid="189943614" border="0"  src="https://freight.cargo.site/w/800/i/77af310314cc58f3599f09de64e0f6a4de644776428d24649c9206270a23c1cd/1393412-800w.jpeg" /&#62;

	&#60;img width="1607" height="2000" width_o="1607" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1e64a0db0087d24b79fba2229368025cdde453e80cd3cc7191a176e65e883c5c/OHP_ZARA_CNY_6304_2vv-FIN-copy.jpg" data-mid="189943617" border="0"  src="https://freight.cargo.site/w/1000/i/1e64a0db0087d24b79fba2229368025cdde453e80cd3cc7191a176e65e883c5c/OHP_ZARA_CNY_6304_2vv-FIN-copy.jpg" /&#62;
	&#60;img width="1622" height="2000" width_o="1622" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b6ad621476f82b906d4442cf9918e45e6df6b71b8f282089acda91c34913df48/OHP_ZARA_CNY_6340_6v-FIN_B-copy.jpg" data-mid="189943626" border="0"  src="https://freight.cargo.site/w/1000/i/b6ad621476f82b906d4442cf9918e45e6df6b71b8f282089acda91c34913df48/OHP_ZARA_CNY_6340_6v-FIN_B-copy.jpg" /&#62;
&#60;img width="1615" height="2000" width_o="1615" height_o="2000" data-src="https://freight.cargo.site/t/original/i/045c77ae35e63448534445ab707107a4035df6a57e38fac1d98b54d2b922a81e/OHP_ZARA_CNY_6378_1c-vvv-FIN-copy.jpg" data-mid="189943628" border="0"  src="https://freight.cargo.site/w/1000/i/045c77ae35e63448534445ab707107a4035df6a57e38fac1d98b54d2b922a81e/OHP_ZARA_CNY_6378_1c-vvv-FIN-copy.jpg" /&#62;
	&#60;img width="1611" height="2000" width_o="1611" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1bc2045cb1a478c800931fa387367217cd3b25e1a6fc0d4f1ea5cee4ab40b1e3/OHP_ZARA_CNY_6383_1vvv-FIN-copy.jpg" data-mid="189943631" border="0"  src="https://freight.cargo.site/w/1000/i/1bc2045cb1a478c800931fa387367217cd3b25e1a6fc0d4f1ea5cee4ab40b1e3/OHP_ZARA_CNY_6383_1vvv-FIN-copy.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>ZARA Beauty China Launch</title>
				
		<link>https://jasminechan.info/ZARA-Beauty-China-Launch</link>

		<pubDate>Tue, 25 May 2021 13:46:27 +0000</pubDate>

		<dc:creator>Jasmine Chan</dc:creator>

		<guid isPermaLink="true">https://jasminechan.info/ZARA-Beauty-China-Launch</guid>

		<description>
	&#60;img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/12ae3d4f8a0d3bd3c57316fe7e005af08db6128cecfd5e7ee076953d8b69ed2b/mediamodifier_image.jpeg" data-mid="109453351" border="0"  src="https://freight.cargo.site/w/1000/i/12ae3d4f8a0d3bd3c57316fe7e005af08db6128cecfd5e7ee076953d8b69ed2b/mediamodifier_image.jpeg" /&#62;


	




	
 

	
		
		
	
	
		
			
				
					

				
			
		
	

Art direction for ZARA Beauty Launch in China
ZARA launched its first beauty collection in China in 2019, featuring the lipstick collection with various shades of pink. We casted chinese model Jing Wen as the face for this launch to demonstrate the lipstick colours that aim to appeal to local customers.

	This series of promotional images shows the model in her natural beauty with minimal make up and editing which is very different from traditional ‘all filtered’ beauty images, thus generated a huge sensation wave with debating on the representation issues whether a beauty model should always be “flawless”.
Eventually the campaign received enormous press exposure which result in a sold out within a week of launch.
	


	
&#60;img width="2048" height="3072" width_o="2048" height_o="3072" data-src="https://freight.cargo.site/t/original/i/a13276dde63fcb1e60684cabf11c6bc42e545c22822441e52dc84d47cf56feb4/80404.jpg" data-mid="109453353" border="0"  src="https://freight.cargo.site/w/1000/i/a13276dde63fcb1e60684cabf11c6bc42e545c22822441e52dc84d47cf56feb4/80404.jpg" /&#62;
&#60;img width="2048" height="3072" width_o="2048" height_o="3072" data-src="https://freight.cargo.site/t/original/i/d09e66d059fdeb6df0a7488a00bbb56d47b4257a3256f0f98fcf4f74d5eaa483/80400-2-copy-2.jpg" data-mid="109453352" border="0"  src="https://freight.cargo.site/w/1000/i/d09e66d059fdeb6df0a7488a00bbb56d47b4257a3256f0f98fcf4f74d5eaa483/80400-2-copy-2.jpg" /&#62;
&#60;img width="2048" height="3072" width_o="2048" height_o="3072" data-src="https://freight.cargo.site/t/original/i/bc6a40ab6e5adbaba2ffe685ea4270120678d1c5e5c2d0a6eb777762f8697720/80400-1-copy.jpg" data-mid="109453354" border="0"  src="https://freight.cargo.site/w/1000/i/bc6a40ab6e5adbaba2ffe685ea4270120678d1c5e5c2d0a6eb777762f8697720/80400-1-copy.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>ZARA Current</title>
				
		<link>https://jasminechan.info/ZARA-Current</link>

		<pubDate>Mon, 24 May 2021 23:40:26 +0000</pubDate>

		<dc:creator>Jasmine Chan</dc:creator>

		<guid isPermaLink="true">https://jasminechan.info/ZARA-Current</guid>

		<description>
	&#60;img width="7360" height="4912" width_o="7360" height_o="4912" data-src="https://freight.cargo.site/t/original/i/e4cd45ceecb02f757fb90aa1eec5eedc87e2dac184f9922ebd8342b74ce4b210/DSC_4044.jpg" data-mid="109401997" border="0"  src="https://freight.cargo.site/w/1000/i/e4cd45ceecb02f757fb90aa1eec5eedc87e2dac184f9922ebd8342b74ce4b210/DSC_4044.jpg" /&#62;

	

	#Current street style project for ZARA
Creative concept and Art direction .
Photography by Carola de Armas
	
	


	
&#60;img width="7360" height="4912" width_o="7360" height_o="4912" data-src="https://freight.cargo.site/t/original/i/f7990d98efeef0afde896cd8dc29ce4ab63a2373d9aa8053710cae27fb181fb0/DSC_4810.jpg" data-mid="109401999" border="0"  src="https://freight.cargo.site/w/1000/i/f7990d98efeef0afde896cd8dc29ce4ab63a2373d9aa8053710cae27fb181fb0/DSC_4810.jpg" /&#62;
&#60;img width="4729" height="7086" width_o="4729" height_o="7086" data-src="https://freight.cargo.site/t/original/i/d048df73e7f4db474df8ce0adecd37d866a8c792b9b92df4533d6ba2606cc523/DSC_4715.jpg" data-mid="109447363" border="0"  src="https://freight.cargo.site/w/1000/i/d048df73e7f4db474df8ce0adecd37d866a8c792b9b92df4533d6ba2606cc523/DSC_4715.jpg" /&#62;
&#60;img width="4912" height="7360" width_o="4912" height_o="7360" data-src="https://freight.cargo.site/t/original/i/cdb71f864a0d47564b966d01c512e7cf4319728db21537e6dabd5eee0a8bc01e/DSC_3971.jpg" data-mid="109447354" border="0"  src="https://freight.cargo.site/w/1000/i/cdb71f864a0d47564b966d01c512e7cf4319728db21537e6dabd5eee0a8bc01e/DSC_3971.jpg" /&#62;
&#60;img width="4912" height="7360" width_o="4912" height_o="7360" data-src="https://freight.cargo.site/t/original/i/2ba747623224bdaa3ece1c74469a3d33e47af468290fac2888763056cad416c9/DSC_3905.jpg" data-mid="109401996" border="0"  src="https://freight.cargo.site/w/1000/i/2ba747623224bdaa3ece1c74469a3d33e47af468290fac2888763056cad416c9/DSC_3905.jpg" /&#62;
&#60;img width="7360" height="4912" width_o="7360" height_o="4912" data-src="https://freight.cargo.site/t/original/i/4e6ffc9ec827d50494aa3365ed711f1d16d76deb3fd1839e6b8204d71fc259db/DSC_3544.jpg" data-mid="109447329" border="0"  src="https://freight.cargo.site/w/1000/i/4e6ffc9ec827d50494aa3365ed711f1d16d76deb3fd1839e6b8204d71fc259db/DSC_3544.jpg" /&#62;
&#60;img width="4912" height="7360" width_o="4912" height_o="7360" data-src="https://freight.cargo.site/t/original/i/8c32c0b3eaf247930a2e45080ab291a8f2ad54d4cbb461b86c35a93f3b6d823f/DSC_6605.jpg" data-mid="109447387" border="0"  src="https://freight.cargo.site/w/1000/i/8c32c0b3eaf247930a2e45080ab291a8f2ad54d4cbb461b86c35a93f3b6d823f/DSC_6605.jpg" /&#62;
&#60;img width="7360" height="4912" width_o="7360" height_o="4912" data-src="https://freight.cargo.site/t/original/i/cb8f9179f397de0781ac09bae76ccf01d0d45510e94e03455bf299908f21e6ef/DSC_6469.jpg" data-mid="109402006" border="0"  src="https://freight.cargo.site/w/1000/i/cb8f9179f397de0781ac09bae76ccf01d0d45510e94e03455bf299908f21e6ef/DSC_6469.jpg" /&#62;

#Current with Feifei Sun in Paris. &#38;nbsp;


	&#60;img width="7218" height="4817" width_o="7218" height_o="4817" data-src="https://freight.cargo.site/t/original/i/bbca651b028757d38ba28289656712b41405830e02ae82cd1c17bd21383ae480/DSC_2043.jpg" data-mid="109401984" border="0"  src="https://freight.cargo.site/w/1000/i/bbca651b028757d38ba28289656712b41405830e02ae82cd1c17bd21383ae480/DSC_2043.jpg" /&#62;


	
	#Current with Hoyeon Jung in London.

	
	

	
&#60;img width="4912" height="7360" width_o="4912" height_o="7360" data-src="https://freight.cargo.site/t/original/i/6380dc3a49e9af2104492f039ed3870c4efb01a823b300472e338163e391b667/DSC_9513.jpg" data-mid="109401985" border="0"  src="https://freight.cargo.site/w/1000/i/6380dc3a49e9af2104492f039ed3870c4efb01a823b300472e338163e391b667/DSC_9513.jpg" /&#62;
&#60;img width="4912" height="7360" width_o="4912" height_o="7360" data-src="https://freight.cargo.site/t/original/i/89257aa673850c72eea926cfe4026185753218d266e6824340bd420ff03162cb/DSC_9527.jpg" data-mid="109401993" border="0"  src="https://freight.cargo.site/w/1000/i/89257aa673850c72eea926cfe4026185753218d266e6824340bd420ff03162cb/DSC_9527.jpg" /&#62;
&#60;img width="7360" height="4912" width_o="7360" height_o="4912" data-src="https://freight.cargo.site/t/original/i/5ad65b350c8c1cfa310435094c002473ab796b97bd4a92468da2e5aa79bb6ad2/DSC_9069.jpg" data-mid="109401989" border="0"  src="https://freight.cargo.site/w/1000/i/5ad65b350c8c1cfa310435094c002473ab796b97bd4a92468da2e5aa79bb6ad2/DSC_9069.jpg" /&#62;
&#60;img width="4738" height="7099" width_o="4738" height_o="7099" data-src="https://freight.cargo.site/t/original/i/22b8ef91a119a4b7065c67bf0db584e81f7c18a3fafad5bfefab72a25a21713f/DSC_2685.jpg" data-mid="109401986" border="0"  src="https://freight.cargo.site/w/1000/i/22b8ef91a119a4b7065c67bf0db584e81f7c18a3fafad5bfefab72a25a21713f/DSC_2685.jpg" /&#62;
&#60;img width="7360" height="4912" width_o="7360" height_o="4912" data-src="https://freight.cargo.site/t/original/i/f48bc546a2e791b00c14a8b890cf15bc1d3e278da7abf0ff9246fb395054d9b3/DSC_2534.jpg" data-mid="109401987" border="0"  src="https://freight.cargo.site/w/1000/i/f48bc546a2e791b00c14a8b890cf15bc1d3e278da7abf0ff9246fb395054d9b3/DSC_2534.jpg" /&#62;
&#60;img width="4239" height="6352" width_o="4239" height_o="6352" data-src="https://freight.cargo.site/t/original/i/a6b2656a43f491fdc0db5ac32ddeee8d34de1d21212d1cf3ccf69ef5a9907afc/DSC_0981.jpg" data-mid="109401983" border="0"  src="https://freight.cargo.site/w/1000/i/a6b2656a43f491fdc0db5ac32ddeee8d34de1d21212d1cf3ccf69ef5a9907afc/DSC_0981.jpg" /&#62;
&#60;img width="4912" height="7360" width_o="4912" height_o="7360" data-src="https://freight.cargo.site/t/original/i/4e1bf7412e045aba67b16821dac42b62c075a6b76cdbc6241c3156696a04cdb1/DSC_1100.jpg" data-mid="109401990" border="0"  src="https://freight.cargo.site/w/1000/i/4e1bf7412e045aba67b16821dac42b62c075a6b76cdbc6241c3156696a04cdb1/DSC_1100.jpg" /&#62;
&#60;img width="7360" height="4912" width_o="7360" height_o="4912" data-src="https://freight.cargo.site/t/original/i/a0ab8459ceece943a6f0178c588e2b76fba730f49a17a3fb4402da62422cd632/DSC_1940.jpg" data-mid="109401988" border="0"  src="https://freight.cargo.site/w/1000/i/a0ab8459ceece943a6f0178c588e2b76fba730f49a17a3fb4402da62422cd632/DSC_1940.jpg" /&#62;




	&#60;img width="7360" height="4912" width_o="7360" height_o="4912" data-src="https://freight.cargo.site/t/original/i/2fafdafe0ffa1b27915264ee7dd4c45bbfd53621f923389b733763ebb2af9ce1/DSC_5320.jpg" data-mid="109402012" border="0"  src="https://freight.cargo.site/w/1000/i/2fafdafe0ffa1b27915264ee7dd4c45bbfd53621f923389b733763ebb2af9ce1/DSC_5320.jpg" /&#62;

	
	#Current with Rina Fukushi in New York.


	
	

	
&#60;img width="4912" height="7360" width_o="4912" height_o="7360" data-src="https://freight.cargo.site/t/original/i/a6b5b6c551f7018a9bd903311b8de08b0cdf23d02cfff465945bbd744e1d0f84/DSC_1043.jpg" data-mid="109447396" border="0"  src="https://freight.cargo.site/w/1000/i/a6b5b6c551f7018a9bd903311b8de08b0cdf23d02cfff465945bbd744e1d0f84/DSC_1043.jpg" /&#62;
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